{"id":126905,"date":"2025-08-19T00:40:27","date_gmt":"2025-08-18T16:40:27","guid":{"rendered":"https:\/\/0592ban.cn\/?p=126905"},"modified":"2025-08-19T00:40:27","modified_gmt":"2025-08-18T16:40:27","slug":"%e4%b8%80%e8%88%ac%e7%9a%84%e5%b9%bf%e5%91%8a%e5%85%ac%e5%8f%b8%e5%88%86%e5%88%ab%e6%9c%89%e4%bb%80%e4%b9%88%e9%83%a8%e9%97%a8-%e4%b8%80%e8%88%ac%e7%9a%84%e5%b9%bf%e5%91%8a%e5%85%ac%e5%8f%b8%e5%8f%af","status":"publish","type":"post","link":"https:\/\/0592ban.cn\/index.php\/2025\/08\/19\/%e4%b8%80%e8%88%ac%e7%9a%84%e5%b9%bf%e5%91%8a%e5%85%ac%e5%8f%b8%e5%88%86%e5%88%ab%e6%9c%89%e4%bb%80%e4%b9%88%e9%83%a8%e9%97%a8-%e4%b8%80%e8%88%ac%e7%9a%84%e5%b9%bf%e5%91%8a%e5%85%ac%e5%8f%b8%e5%8f%af\/","title":{"rendered":"\u4e00\u822c\u7684\u5e7f\u544a\u516c\u53f8\u5206\u522b\u6709\u4ec0\u4e48\u90e8\u95e8 (\u4e00\u822c\u7684\u5e7f\u544a\u516c\u53f8\u53ef\u4ee5\u505a\u5c0f\u89c6\u9891\u5417)"},"content":{"rendered":"

\n \u5e7f\u544a\u516c\u53f8\uff0c\u4f5c\u4e3a\u8fde\u63a5\u54c1\u724c\u4e0e\u53d7\u4f17\u7684\u6865\u6881\uff0c\u5176\u5185\u90e8\u7ec4\u7ec7\u7ed3\u6784\u590d\u6742\u4e14\u7cbe\u7ec6\u3002\u5927\u81f4\u53ef\u5206\u4e3a\u4e09\u5927\u90e8\u95e8\uff1a\u521b\u4f5c\u90e8\u3001\u5ba2\u6237\u670d\u52a1\u90e8\u548c\u5a92\u4ecb\u90e8\u3002\n<\/p>\n

\n \u4e00\u3001\u521b\u4f5c\u90e8 (CreativeDepartment)
\n<\/h2>\n

\n \u521b\u4f5c\u90e8\u662f\u5e7f\u544a\u516c\u53f8\u7684\u6838\u5fc3\u90e8\u95e8\uff0c\u8d1f\u8d23\u5e7f\u544a\u521b\u610f\u7684\u6784\u601d\u548c\u6267\u884c\u3002\u5176\u91cd\u5fc3\u4eba\u7269\u4e3a\u884c\u653f\u521b\u4f5c\u603b\u76d1 (Executive Creative Director, ECD)\uff0c\u901a\u5e38\u6bcf\u95f4\u5e7f\u544a\u516c\u53f8\u53ea\u6709\u4e00\u4eba\u3002\n<\/p>\n

\n \u8fd1\u5e74\u6765\uff0c\u90e8\u5206\u516c\u53f8\u5f00\u59cb\u8bbe\u7acb\u8054\u5408\u884c\u653f\u521b\u4f5c\u603b\u76d1 (Co-Executive Creative Director) \u804c\u4f4d\uff0c\u7531\u4e24\u4eba\u5206\u5de5\u8d1f\u8d23\u4e0d\u540c\u5ba2\u6237\u6216\u5171\u540c\u8d1f\u8d23\u6240\u6709\u5ba2\u6237\u3002\u884c\u653f\u521b\u4f5c\u603b\u76d1\u7684\u4e3b\u8981\u804c\u8d23\u662f\u5236\u5b9a\u521b\u4f5c\u65b9\u5411\uff0c\u628a\u63a7\u4f5c\u54c1\u8d28\u91cf\uff0c\u7ba1\u7406\u521b\u4f5c\u56e2\u961f\u3002\n<\/p>\n

\n \u521b\u4f5c\u603b\u76d1 (Creative Director, CD) \u6216\u526f\u521b\u4f5c\u603b\u76d1 (Associate Creative Director, ACD) \u8d1f\u8d23\u5e26\u9886\u521b\u4f5c\u5c0f\u7ec4\uff0c\u4ed6\u4eec\u901a\u5e38\u7531\u4e00\u4f4d\u6587\u6848\u548c\u4e00\u4f4d\u7f8e\u672f\u51fa\u8eab\u7684\u4eba\u7ec4\u6210\uff0c\u4e5f\u6709\u90e8\u5206\u8eab\u517c\u4e24\u804c\u3002\u800c\u521b\u4f5c\u603b\u76d1\u7684\u4efb\u52a1\u5219\u5305\u62ec\u6784\u601d\u5e7f\u544a\u5e76\u6307\u5bfc\u4e0b\u5c5e\u3002\n<\/p>\n

\n \u6bcf\u4e2a\u521b\u4f5c\u5c0f\u7ec4\u901a\u5e38\u7531\u4e00\u4f4d\u6587\u6848 (Copywriter, CW) \u548c\u4e00\u4f4d\u7f8e\u672f\u6307\u5bfc (Art Director, AD) \u6784\u6210\u3002\u4e24\u4eba\u534f\u540c\u5b8c\u6210\u5e7f\u544a\u521b\u610f\uff0c\u6587\u6848\u8d1f\u8d23\u6587\u5b57\u64b0\u5199\uff0c\u7f8e\u672f\u6307\u5bfc\u8d1f\u8d23\u89c6\u89c9\u8bbe\u8ba1\u3002\u7531\u4e8e\u7f8e\u672f\u6307\u5bfc\u7684\u6267\u884c\u5de5\u4f5c\u7e41\u7410\uff0c\u901a\u5e38\u4f1a\u6709\u52a9\u7406\u7f8e\u672f\u6307\u5bfc (Assistant Art Director, AAD) \u534f\u52a9\u3002\n<\/p>\n

\n \u7ecf\u9a8c\u4e30\u5bcc\u7684\u6587\u6848\u548c\u7f8e\u672f\u6307\u5bfc\u53ef\u664b\u5347\u4e3a\u9ad8\u7ea7\u6587\u6848 (Senior Copywriter, SCW) \u548c\u9ad8\u7ea7\u7f8e\u672f\u6307\u5bfc (Senior Art Director, SAD)\u3002\u664b\u5347\u540e\uff0c\u5de5\u4f5c\u5185\u5bb9\u57fa\u672c\u7ef4\u6301\u4e0d\u53d8\u3002\n<\/p>\n

\n \u521b\u4f5c\u90e8\u8fd8\u5305\u62ec\uff1a\u7535\u89c6\u5236\u4f5c (TVProduction)\u3001\u5e73\u9762\u5236\u4f5c (Print Production)\u3001\u753b\u623f (Studio) \u548c\u5e73\u9762\u7edf\u7b79 (Traffic) \u7b49\u5c0f\u90e8\u95e8\u3002\u7535\u89c6\u5236\u4f5c\u4e3b\u8981\u8d1f\u8d23\u7edf\u7b79\u7535\u89c6\u5e7f\u544a\uff0c\u5e76\u4e0e\u5236\u4f5c\u516c\u53f8\u5408\u4f5c\u5b8c\u6210\u62cd\u6444\uff1b\u5e73\u9762\u5236\u4f5c\u8d1f\u8d23\u5e73\u9762\u5e7f\u544a\u7684\u5370\u5236\uff1b\u753b\u623f\u8d1f\u8d23\u5404\u79cd\u5e73\u9762\u5e7f\u544a\u7684\u5236\u4f5c\uff1b\u5e73\u9762\u7edf\u7b79\u5219\u7edf\u7b79\u5e73\u9762\u5236\u4f5c\u7684\u5404\u4e2a\u73af\u8282\u3002\n<\/p>\n

\n \u4e8c\u3001\u5ba2\u6237\u670d\u52a1\u90e8 (Account Servicing Department)
\n<\/h2>\n

\n \u5ba2\u6237\u670d\u52a1\u90e8\u8d1f\u8d23\u4e0e\u5ba2\u6237\u6c9f\u901a\uff0c\u5236\u5b9a\u521b\u4f5c\u6307\u5f15\u3002\u5ba2\u6237\u90e8\u7684\u4e3b\u8981\u4eba\u7269\u662f\u5ba2\u6237\u4e3b\u7ba1 (Director of Client Service, DCS)\uff0c\u4e0b\u8bbe\u5ba2\u6237\u603b\u76d1 (Account Director, AD)\u3001\u526f\u5ba2\u6237\u603b\u76d1 (Associate Account Director, AAD)\u3001\u5ba2\u6237\u7ecf\u7406 (Account Manager) \u548c\u5ba2\u6237\u52a9\u7406 (Account Executive, AE)\u3002\u5ba2\u6237\u670d\u52a1\u90e8\u901a\u8fc7\u5212\u5206\u4e0d\u540c\u7684\u5ba2\u6237\uff0c\u7531\u4e0d\u540c\u7684\u5ba2\u6237\u603b\u76d1\u5e26\u9886\u56e2\u961f\u8fdb\u884c\u7ba1\u7406\u3002\n<\/p>\n

\n \u4e09\u3001\u5a92\u4ecb\u90e8 (Media Department)
\n<\/h2>\n

\n \u5a92\u4ecb\u90e8\u8d1f\u8d23\u4e3a\u5ba2\u6237\u63a8\u8350\u5408\u9002\u7684\u5e7f\u544a\u5a92\u4f53\uff08\u5982\u7535\u89c6\u3001\u62a5\u7ae0\u3001\u6742\u5fd7\u3001\u6d77\u62a5\u3001\u76f4\u9500\u7b49\uff09\uff0c\u5e76\u4e89\u53d6\u6700\u5408\u7406\u7684\u5a92\u4f53\u8d39\u7528\u3002\u5a92\u4ecb\u90e8\u7531\u5a92\u4ecb\u4e3b\u7ba1 (Media Director) \u7edf\u7b79\u7ba1\u7406\uff0c\u4e0b\u8bbe\u5a92\u4ecb\u4e3b\u4efb (Media Supervisor) \u548c\u5a92\u4ecb\u7b56\u5212 (Media Planner) \u7b49\u804c\u4f4d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5e7f\u544a\u516c\u53f8\uff0c\u4f5c\u4e3a\u8fde\u63a5\u54c1\u724c\u4e0e\u53d7\u4f17\u7684\u6865\u6881\uff0c\u5176\u5185\u90e8\u7ec4\u7ec7\u7ed3\u6784\u590d\u6742\u4e14\u7cbe\u7ec6\u3002\u5927\u81f4\u53ef\u5206\u4e3a\u4e09\u5927\u90e8\u95e8\uff1a\u521b\u4f5c\u90e8\u3001\u5ba2\u6237\u670d\u52a1\u90e8\u548c\u5a92\u4ecb\u90e8\u3002\u4e00\u3001\u521b\u4f5c\u90e8(CreativeDepartment)\u521b\u4f5c\u90e8\u662f\u5e7f\u544a\u516c\u53f8\u7684\u6838\u5fc3\u90e8\u95e8\uff0c\u8d1f\u8d23\u5e7f\u544a\u521b\u610f\u7684\u6784\u601d\u548c\u6267\u884c\u3002\u5176\u91cd\u5fc3\u4eba\u7269\u4e3a\u884c\u653f\u521b\u4f5c\u603b\u76d1(ExecutiveCreativeDirector,ECD)\uff0c\u901a\u5e38\u6bcf\u95f4\u5e7f\u544a\u516c\u53f8\u53ea\u6709\u4e00\u4eba\u3002\u8fd1\u5e74\u6765\uff0c…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[49934],"class_list":["post-126905","post","type-post","status-publish","format-standard","hentry","category-12shengxiao","tag-49934"],"_links":{"self":[{"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/posts\/126905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/comments?post=126905"}],"version-history":[{"count":1,"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/posts\/126905\/revisions"}],"predecessor-version":[{"id":126906,"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/posts\/126905\/revisions\/126906"}],"wp:attachment":[{"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/media?parent=126905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/categories?post=126905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/0592ban.cn\/index.php\/wp-json\/wp\/v2\/tags?post=126905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}